Align Paid Media with Business Goals

Ensure your paid media strategies support your broader business objectives through targeted optimisation.
A black line graph with five points trending upward, enclosed in a green-rimmed circle. A performance dashboard displays metrics for impressions, clicks, conversions, ad spend, and revenue over time with colored line graphs and data tables.

Alignment of Paid Media Strategies with Business Goals’s media modelling aligns your Google PMax campaigns with your broader business objectives, ensuring every ad campaign contributes to your strategic goals.

  • Strategic Planning: Integrate your ad strategies with your business goals for coherent growth.
  • Goal-Oriented Campaigns: Ensure your campaigns are always working towards your primary business objectives.
A circular icon with a green outline featuring a grid of seven squares, six in dark blue and one highlighted in the center with green. The icon is on a white background. A computer screen displaying product categories and statistics, flanked by two racks of assorted clothing.

Focus on Key Metrics for Meaningful Growth

Track and optimise the metrics that matter most to your business, ensuring meaningful growth and long-term success.

  • Targeted Metrics: Focus on the KPIs that drive your business forward.
  • Meaningful Analytics: Use detailed analytics to guide your strategic decisions.
A black line graph with five points trending upward, enclosed in a green-rimmed circle. Dashboard with user interface displaying performance metrics, impression and click data, conversion rates, ad spend, and a calendar. A text input box is also visible, allowing SKU entries.

Targeted Optimisation for Strategic Success

Utilise targeted optimisation techniques to ensure your paid media efforts are aligned with your strategic goals and delivering maximum impact.

  • Precise Targeting: Ensure your ads are reaching the right audience at the right time.
  • Strategic Impact: Make a significant impact on your business objectives through targeted optimisation.
“ has given us a 14x ROI. It keeps learning about our product and business performance over time, and continues to optimise our performance whilst giving us control of what targets and thresholds to set for success”
Joe Bloomfield
Global Head of Digital Marketing, Charles Tyrwhitt
Read more
“Prior to working with, we couldn’t justify a large ad spend on Google Shopping, as we did not have confidence in the return. Now this is the only channel where we are confident on the return of our ad spend every single week.”
Ryan Coleman
eCommerce Marketing Manager, Roman
Read more
“’s insights have become more powerful the longer we have worked with them, which means I now use data from our performance marketing to improve other areas such as our pricing”
Read more