Our mission is to be the eCommerce Operating System of choice for all retailers by 2025.

We are a diverse team of around 30 people.  We work flexibly but with lots of team and collaboration time together in our London office.

A lot has changed since our early days but what hasn’t changed at all is our commitment to building one of the most inspiring and fulfilling work cultures out there.



To transform eCommerce, and make online retail profitable.



To be universally viewed as the essential OS for eCommerce by 2025.



Providing the clarity, control and certainty that’s needed for successful online retail.

Upp. in numbers:


average increase in revenue


increase in products hitting ROAS


increase in the rate of transactions


increase in available budget spent


Our leadership team

Ben White
Co-Founder & Chairman

Ben is an innovator. He has been disrupting norms in technology for nearly 3 decades, founding tech start-ups and turning them into market leaders.

Read full bio
Drew Smith
Co-Founder & CEO

Technology entrepreneur with exceptional insights into retail data, eCommerce performance and innovation. MSc in computer Science.

Read full bio
Luis Custodio
VP Engineering

Founding member, focused on leading the engineering team’s growth and scalability.

Read full bio
Matt Childs
VP Engineering

Founding member, focused on Product Development, Sales Engineering, Security & DevOps.

Read full bio
Jono Pank
VP Sales

Focused on revenue growth and delivery of a comprehensive GTM strategy.

Read full bio
Jane Doran
VP Marketing

Marketing strategy leader, focused on driving growth and brand development

Read full bio

Are you looking for your next opportunity?