About Upp.
We think big, aim high and exist to help all retailers…
Our mission is to bring renewed energy and improved efficiency into the world of online retail – making it the most exciting and profitable place for businesses to trade.
Our AI/ML platform ensures retailers achieve peak performance on Google Shopping by intelligently automating manual tasks – enabling teams to focus on strategy.
We are a diverse team of 35 people. We work together through our Liverpool St London office, and have an inclusive policy on flexible working.
A lot has changed since our early days but what hasn’t changed at all is our commitment to building one of the most inspiring and fulfilling work cultures out there.
Purpose
Providing a platform that unifies critical processes across functions, maximising the performance of online retail.
Mission
Bringing renewed energy and improved efficiency into the world of online retail.
Vision
Transforming eCommerce, making it the most exciting and profitable place for retailers to trade.
Our leadership team
Ben White
Co-Founder & Chairman
Ben is an innovator. He has been disrupting norms in technology for nearly 3 decades, founding tech start-ups and turning them into market leaders.
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Drew Smith
Co-Founder & CEO
Technology entrepreneur with exceptional insights into retail data, eCommerce performance and innovation. MSc in computer Science.
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Luis Custodio
VP Engineering
Founding member, focused on leading the engineering team’s growth and scalability.
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Matt Childs
VP Engineering
Founding member, focused on Product Development, Sales Engineering, Security & DevOps.
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Jane Doran
VP Marketing
Marketing strategy leader, focused on driving growth and brand development
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