Our mission is to be the eCommerce Operating System of choice for all retailers by 2025.
We are a diverse team of around 30 people. We work flexibly but with lots of team and collaboration time together in our London office.
A lot has changed since our early days but what hasn’t changed at all is our commitment to building one of the most inspiring and fulfilling work cultures out there.

Our leadership team

Ben White
Co-Founder & Chairman
Ben is an innovator. He has been disrupting norms in technology for nearly 3 decades, founding tech start-ups and turning them into market leaders.
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Drew Smith
Co-Founder & CEO
Technology entrepreneur with exceptional insights into retail data, eCommerce performance and innovation. MSc in computer Science.
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Luis Custodio
VP Engineering
Founding member, focused on leading the engineering team’s growth and scalability.
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Matt Childs
VP Engineering
Founding member, focused on Product Development, Sales Engineering, Security & DevOps.
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Jono Pank
VP Sales
Focused on revenue growth and delivery of a comprehensive GTM strategy.
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Jane Doran
VP Marketing
Marketing strategy leader, focused on driving growth and brand development
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