Our mission is to bring renewed energy and improved efficiency into the world of online retail – making it the most exciting and profitable place for businesses to trade.

Our AI/ML platform ensures retailers achieve peak performance on Google Shopping by intelligently automating manual tasks – enabling teams to focus on strategy.

We are a diverse team of 35 people.  We work together through our Liverpool St London office, and have an inclusive policy on flexible working.

A lot has changed since our early days but what hasn’t changed at all is our commitment to building one of the most inspiring and fulfilling work cultures out there.

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Purpose

Providing a platform that unifies critical processes across functions, maximising the performance of online retail.

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Mission

Bringing renewed energy and improved efficiency into the world of online retail.

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Vision

Transforming eCommerce, making it the most exciting and profitable place for retailers to trade.

Upp. in numbers:

27%

average increase in revenue

32%

increase in products hitting ROAS

62%

increase in the rate of transactions

48%

increase in available budget spent

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Our leadership team

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Ben White
Co-Founder & Chairman

Ben is an innovator. He has been disrupting norms in technology for nearly 3 decades, founding tech start-ups and turning them into market leaders.

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Drew Smith CEO
Drew Smith
Co-Founder & CEO

Technology entrepreneur with exceptional insights into retail data, eCommerce performance and innovation. MSc in computer Science.

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Luis Custodio
VP Engineering

Founding member, focused on leading the engineering team’s growth and scalability.

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Matt Childs
VP Engineering

Founding member, focused on Product Development, Sales Engineering, Security & DevOps.

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Jane Doran
VP Marketing

Marketing strategy leader, focused on driving growth and brand development

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