This Google Analytics report summarizes and ranks the importance of marketing channels in a consumer’s conversion journey. Googles definition is: “the number (and monetary value) of sales and conversions the channel assisted. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.” In more simple terms, assisted conversions are the interactions that a customer has with a website leading up to a conversion, but not the final interaction. These Assists are assigned a value based on the transaction they contributed to in order to help assign value to their contribution.